First, you need to demonstrate your commitment on a daily basis. You need to dedicate yourself (and your company) to constant improvement (better, faster, different). The biggest enemy in this business is complacency. This will destroy business faster than mediocre food ever will. That alone will hurt revenues, lose jobs and close restaurants.

* Remember 96% of dissatisfied customers don’t complain. * 90% of those, if they have a choice, will go elsewhere. * They will usually tell 9 other people about their bad experience. * People who have a good experience usually tell 5 people