In the Beginning

If there is one resounding theme in this book, it is to “Be Brilliant at the Basics”! This is where success comes from in the restaurant business. Both you and your owners want the same thing; To increase sales in the restaurant. Your owners also want you to earn more tips because that means the guests who frequent the restaurant are leaving happy and satisfied, which means they will be back to patronize the restaurant again and again (hence the term, guest frequency). Your guests want good food and good service. And they will spend more as a result when you provide those things. It will put a lot more money in your pocket, as well as those of the owners every month.

No matter what type of results you enjoy now, you will profit by reading and applying the principles set forth. They may seem very common place on the surface, but isn’t success derived from mastering the basics? If you now earn an average of 15% in tips, you will earn 18% to 21%. If you earn 20% now, your goal will be to earn 25% on the average. And no matter what your average tip, you can generate more income by increasing your sales by 10, 20, 30 or even 50%. This book is meant to enable every server in our business to increase their income quickly and without adding hours to your work week. If you wish to become a server, this is the perfect preparation for you. You will be so much farther ahead of the game than you can imagine.