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Marketing

Restaurant marketing ideas and trends

Marketing

Buffalo Wild Wings tempts fate with all-you-can-eat wings deal

 By Joe Guszkowski on May 17, 2024

The casual-dining chain is taking a cue from none other than Red Lobster by offering bottomless wings for $20. “What can go wrong?” it said.

Marketing

McDonald’s goes ‘grandmacore’ with its new Grandma McFlurry

 By Heather Lalley on May 16, 2024

The limited-time treat celebrates the memories made with grandma at the chain’s restaurants, the burger giant said.

Marketing

Restaurants: Don’t let your marketing stunt land you in the doghouse

By Heather Lalley on May 15, 2024

Marketing Bites: How a hot dog chain’s Bluey promo went awry. Plus: Zaxby’s partners with MrBeast and Popeyes jabs Chick-fil-A.

Marketing

New York restaurants take aim at reservations pirates

By Peter Romeo on May 14, 2024

The state's restaurant association has joined forces with lawmakers in hopes of preventing third parties from scarfing up reservations and reselling them, with none of the proceeds going to the restaurants.

Marketing

How Chick-fil-A’s social media loss became El Pollo Loco’s gain

By Heather Lalley on May 08, 2024

Marketing Bites: When one chicken chain told influencer Miri the Siren she could no longer make videos, she found several others who are relishing the engagement her content brings.

Marketing

Amid the Zoodles and low-carb linguine, Noodles & Company finds what people want is steak

By Lisa Jennings on May 06, 2024

The fast-casual chain has run out of Steak Stroganoff after selling 110,000 bowls in the first two weeks. But don't worry, the LTO is coming back.

Marketing

IHOP's latest menu launch ties into new movie 'IF'

By Patricia Cobe on May 06, 2024

The chain's culinary team brings the film’s animated magical characters to life in eight food and drink items.

Marketing

For restaurants, value messaging is more important than ever

By Heather Lalley on May 01, 2024

Marketing Bites: It’s been a rough start to the year for many chains. Plus: Restaurants celebrate moms, nurses and more in May.

Marketing

Meet the restaurant industry's new government adversary

By Peter Romeo on Apr. 29, 2024

Reality Check: The FTC wants the business to change several longstanding operating conventions. Has it heard why that's a bad idea?

Marketing

NYC asks for input on a new menu-labeling requirement

By Peter Romeo on Apr. 29, 2024

Items with high sugar content will need to be flagged, but only if they're exactly what's available in packaged retail form. The targets are beverages.

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