In the wake of Olive Garden's highly successful promotion for never-ending pasta, the Italian chain faces what might be called a high-quality problem.
More than 50 of the 1,000 pasta passes are drawing bids on online auction site eBay for multiples of the original $100 purchase price even though the restaurant stipulates on its site that they are "non-transferable and may not be re-sold."
In light of this, the company faces a dilemma: it can either enforce the fine print and risk making some second-hand buyers or sellers mad, or bend the rules and not risk alienating customers.
So far, the company has chosen the first path.
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