25 Smart Menu Moves

Menu items have to work hard for a living. They must fit with the concept. Sound and taste good. Make money, of course. And fall within the skill set and resources of the kitchen. The best menu items also have a certain extra something—an x-factor if you will. Maybe they cross-utilize a banner ingredient particularly well, or move an operation into a new menu category. Perhaps they carry zip costs or are an especially adept interpretation of a hot food trend.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

For Starbucks, 2 years of change hasn't yielded promised results

The Bottom Line: The coffee shop giant’s sales struggles worsened earlier this year, despite a flurry of efforts to improve operations and employee satisfaction.

Food

Nando's Americanizes its menu a bit as U.S. expansion continues

Behind the Menu: Favorites like mac and cheese, bowls and salads join the fast casual’s Afro-Portuguese-rooted dishes, including the signature peri-peri chicken.

Financing

The consumer is cutting back, but not everywhere

The Bottom Line: Early earnings from major restaurant chains suggest the consumer has taken a distinct turn for the worse so far in 2024.

Trending

More from our partners