Hello Kitty Cafe; Irvine, Calif.
Offering fans of the Hello Kitty franchise a new way to interact with the brand, the Sanrio company last week opened its first Hello Kitty Cafe, a pop-up fast casual serving up pastries, teas and coffee drinks ranging from $4 to $11, USA Today reports. Customers waited nearby for hours on the opening day of the concept, which is set to last a year and will later roll out an expanded menu as well as specialty tea service. The Hello Kitty Food Truck, a precursor to the pop-up, is headed to the East Coast this fall.