5 restaurant chains that will outperform the rest of the industry

The restaurant sector is becoming increasingly competitive.

Americans go out to dinner an average of 74 times a year, The Washington Post's Wonkblog reports, citing the consumer research firm NPD Group. That's the lowest reading in three decades.

And a number of fast-casual establishments are threatening traditional fast food and casual dining restaurants.

Morgan Stanley recently released a list of restaurants that will outperform the rest of the sector over the next five years.

The chains are primarily winning because they appeal to millennial consumers, who are entering their peak spending years.

Here are their top picks.

1. Starbucks

2. Chipotle

3. Domino's

4. Panera Bread

5. Buffalo Wild Wings

Read the Full Article

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

For Starbucks, 2 years of change hasn't yielded promised results

The Bottom Line: The coffee shop giant’s sales struggles worsened earlier this year, despite a flurry of efforts to improve operations and employee satisfaction.

Food

Nando's Americanizes its menu a bit as U.S. expansion continues

Behind the Menu: Favorites like mac and cheese, bowls and salads join the fast casual’s Afro-Portuguese-rooted dishes, including the signature peri-peri chicken.

Financing

The consumer is cutting back, but not everywhere

The Bottom Line: Early earnings from major restaurant chains suggest the consumer has taken a distinct turn for the worse so far in 2024.

Trending

More from our partners