Most importantly: Dipping sauces
Most of the chicken finger chains offer a range of dipping sauces, many of which are made in-house. After all, chicken fingers are the perfect size and shape for dunking. The result is twofold.
One, it adds a level of customization for the diner—and puts choice in the diner’s hands, not the staffers’ behind the counter. Whether you’re a ranch lover (that would be me), a fan of sweeter honey mustard, a craver of spicy or a fanatic of something a little funkier, chicken fingers are the ideal conduit for those sauces.
Secondly, it allows a restaurant to have a cheffy edge without alienating seekers of more traditional flavors. It’s a relatively low-risk way for R&D to experiment with flavors and really understand the preferences of its core demographic.