Former Yum! Brands executive Jim Metevier has joined the Biscuitville Fresh Southern brand as president, the fast-casual company announced Wednesday.
In his new role, Metevier will spearhead strategic development for the 54-unit, breakfast-centric chain as it seeks to add restaurants, roll out a new lunch menu and improve infrastructure, Biscuitville said.
“We’re thrilled to welcome Jim aboard during this exciting period of growth for Biscuitville,” CEO Burney Jennings said. “His extensive experience building a high-performance company and strong track record of success will add depth to our team and position Biscuitville for an even brighter future.”
During his 22 years at Yum! Brands, Metevier served in a number of capacities, most recently as Chief Operations Officer, then Chief Restaurant Excellence Officer, for KFC.
“I look forward to joining the Biscuitville FRESH SOUTHERN family and building on the company’s success of the last 50 years,” Metevier said. “As a team, we will continue to enhance the guest experience in our restaurants and drive-thrus, reach out to new and younger guests, improve operational efficiencies, and ensure our food is the freshest, best-tasting, scratch-made food in the South.”
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