{mosimage}"The new FSMA logo communicates the roles we fill as advocates for sales agencies across the U.S. and Canada," explained Rick Abraham, president and ceo of FSMA.
"Our logo now conveys the key roles FSMA fills in supporting and promoting the interests of member agencies," explains Sharon Boyle, director of marketing and member services. "The shield signifies FSMA's mission to serve as a platform for promoting the interests of association members in the foodservice industry. The sound waves signify FSMA's key role as the unified voice and advocate for its members. We are also moving forward with an expanded public relations plan."
(For a recent ID Report article on the interaction between foodservice sales agencies and foodservice distributors, click to see the Aug. 12, edition of ID Report.)
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