Buffalo Wild Wings has news for beer lovers that could be hard to swallow: Prices are going up.
This fall, the company expects major brewers to boost draft beer prices—a move that will trickle down to Buffalo Wild Wings' customers.
"We have said that we will pass on price increases this year," CEO Sally Smith said in an phone interview. The hikes on alcohol will begin in August, it announced Tuesday on its conference call.
"I don't have a specific increase. Our price increases typically represent 2 to 3 percent and vary by market," she added.
The move would affect its company-owned locations, which comprise about 50 percent of the total. Franchisees set their own prices. Currently, alcohol represents roughly a fifth of total sales.
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