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Consumer Trends

Factoid of the week: Consumers to spend cautiously this Valentine’s Day

By Kelly Killian on Feb. 07, 2014

54%
The percentage of Americans who will celebrate Valentine’s Day with their loved ones in 2014, compared to 60 percent last year.

$133.91
The amount the average person plans to spend on candy, cards, gifts, dinner and more, up only slightly from 2013.

37%
Portion of people who will celebrate with an evening out.

$3.5 billion
Estimated total people will spend this year going out for Valentine’s Day.
 

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economy  purchasing  sales  seasonal 
Kelly Smith Killian is Editor of Restaurant Business. This role marks a return to the foodservice industry for Kelly who previously was editor-in-chief of...
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