What millennials want is in the palm of their hands

You may be tired of hearing about millennials, but keeping them engaged is key to maintaining sales; the heaviest LSR users tend to be those in their 20s and 30s. Here’s a look at five ways to keep the attention of this demographic cohort of digital natives.

Seven in 10 millennials say it’s important for restaurants to provide menu details on their website, according to Technomic’s Consumer Brand Metrics, and six in 10 say they want food photos. Above all, 76% of millennials want to see food and beverage prices online before they decide to visit the store.

Nearly half of millennials say mobile ordering options are important to their dining decision, and almost two-fifths want mobile payment options. 

Millennials like the convenience of mobile rewards programs. Almost half say mobile-based programs are a consideration when deciding where to eat, vs. 17% of baby boomers.

Millennials can’t put down their phones, so feed their need. Three-fifths of them say free Wi-Fi access factors into their dining decision. 

A third of millennials say social media connections are important in choosing where to dine. They’re using Facebook and Instagram the same way as websites—to get information—though they are also able to quickly message a brand with questions or product ideas.