OPINIONEmerging Brands

3 business legends reveal their restaurant plans

Reality Check: Starbucks’ Howard Schultz, Tesla’s Elon Musk, and serial tech disruptor Marc Lore are betting they can change the restaurant industry with new ventures. Here’s a look at what they’re envisioning.

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Financing

Investors regain their taste for Sweetgreen

The Bottom Line: The salad chain’s stock rose 34% on Friday after sales and profitability were better than expected. The company’s shares are above its IPO price for the first time in two years.

Financing

Here's a business tool to keep restaurant executives employed after a tough Q1

Reality Check: The first three months of 2024 weren’t easy on restaurant chains, but spin-doctoring proved to be. Indeed, there must have been a run on shovels.

Food

The Taiwanese wheel cake may just become the next cronut

Behind the Menu: Money Cake opens in New York, tempting pastry fans with the waffle-cream puff hybrid.