Starbird has a new CEO.
Greg Levin, the former CEO of BJ’s Restaurants, took the helm at the fast-casual chicken concept, which calls itself “super-premium fast food.” Levin will also serve as a board member, the company said.
Founder Aaron Noveshen, meanwhile, has transitioned to chairman of the board, stewarding the brand’s long-term vision and values as the 19-unit chain plots national growth.
Levin, who replaces former CEO Maria Rivera, spent nearly two decades in leadership at BJ’s, where he served over the years as chief financial officer, president and CEO. He stepped down from the CEO seat there in August 2024. During his tenure, the casual-dining chain grew from about 45 restaurants to more than 200 across 31 states, and from about $140 million to $1.4 billion in annual revenue.
Founded in 2016, Starbird has grown throughout California, and recently opened a first location in Denver, a franchised unit. After launching franchising 2022, the chain has more than 30 units in development.
Starbird is backed by private-equity firm KarpReilly and Dollarhyde Investment Group.
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