Emerging Brands

How a boozy brunch chain pushed through the pandemic

The Toasted Yolk Cafe is going head-to-head with others in its growing full-service breakfast-lunch category.
The Toasted Yolk
Photograph courtesy of The Toasted Yolk Cafe

Chris Milton, CEO of the 17-unit full-service chain The Toasted Yolk Cafe, joins this latest edition of the "Buzzworthy Brands" podcast.

Milton discusses how his chain's extensive lunch menu helps differentiate it from other boozy brunch concepts, as well as the operational shifts made by the brand to survive the pandemic. 

Tune in for more details on The Toasted Yolk's upcoming growth plans. 

 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Despite their complaints, customers keep flocking to Chipotle

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.

Trending

More from our partners