Financing

Big Burger King franchisee Carrols says omicron hurt its sales

The company’s results were improving in the fourth quarter but worsened in the last two weeks of December.
Burger King sales omicron
Photograph: Shutterstock

Sales at the 1,000 Burger King units operated by giant franchisee Carrols Restaurant Group improved through the last three months of 2021.

Until omicron hit, that is.

The Syracuse, N.Y.-based company said on Monday that the surging omicron variant likely hurt its sales in the last two weeks of the month.

“Our Burger King restaurants also demonstrated strong sequential improvement in comparable restaurant sales until the last two weeks of December, when we believe the initial impact of the omicron variant began slowing sales trends,” CEO Dan Accordino said in the company’s pre-release of its fourth-quarter earnings on Monday.

The company said its Burger King restaurants’ same-store sales rose 7.4% in the quarter ended Dec. 31. They improved from a 5% increase in October to a 9.7% increase in November. Despite the slowdown in December, same-store sales still rose 8.3% in the month.

Carrols operates nearly one in seven Burger King locations in the U.S., making its results relevant to the broader brand. Burger King had been struggling domestically, leading to broad changes in company management. But results suggest the chain has generated some momentum.

At the same time, many of Carrols’ locations are in the Northeast, where the omicron variant has hit the hardest thus far.

Carrols said that its Burger King sales came largely through average check growth of 12.1%, including menu price increases and fewer promotions. Traffic at the company’s restaurants declined 4.2%.

Labor costs continue to be a challenge, however, though not as much of a challenge as it had been. Accordino said its labor cost inflation was “similar to what we experienced during the third quarter of 2021.”

Carrols also operates 65 Popeyes restaurants, whose same-store sales rose 1% in the fourth quarter.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Despite their complaints, customers keep flocking to Chipotle

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.

Trending

More from our partners