Black Box Intelligence on Tuesday said that it has acquired MillerPulse in a deal that combines two of the biggest sales indexes covering the restaurant space.
The deal comes just four months after the private equity firm Diversis acquired a majority stake in Black Box Intelligence, a data firm that specializes in the restaurant industry and which is based in Dallas.
By acquiring MillerPulse, Black Box will add 50,000 restaurant units to Black Box Financial Intelligence, which measures industry sales, traffic, segment, cuisine and other financial benchmarks. MillerPulse was founded in 2013. MillerPulse covers all segments in more than 120 U.S. markets.
“The combination of these two companies builds on each other’s strengths, notably restaurant industry and financial markets expertise, unmatched breadth in all restaurant segments and unrivaled depth of market level data,” Larry Miller, the cofounder of MillerPulse, said in a statement. Miller will remain as an advisor to Black Box.
Specifically, MillerPulse will enhance the Black Box index’s roster of quick-service restaurants, essentially giving the index a more complete look at the industry and insights into each of the major segments. The index will come along with Black Box Workforce Intelligence, which measures workforce metrics, and Black Box Guest Intelligence, which looks at customer satisfaction.
“We’re extremely excited to see the two powerhouse datasets come together to create an even more robust set of benchmarks that will truly be unmatched in the marketplace,” Black Box CEO Kelli Valade said in a statement.
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