OPINIONFinancing

Some McDonald's customers are doubling up on the discounts

The Bottom Line: In some markets, customers can get the fast-food chain's $5 value meal for $4. The situation illustrates a key rule in the restaurant business: Customers are savvy and will find loopholes.

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Financing

The operating environment is unusual right now

The Bottom Line: The year is filled with some odd results, with companies trading share, fast food considered a luxury and otherworldly results at wing chains.

Financing

For Yum Brands, KFC U.S. becomes a footnote

The Bottom Line: The company’s flagship brand is struggling in its domestic market as it loses ground to competitors. But it warranted barely a mention on the company’s earnings call.

Emerging Brands

The family-owned Porto's Bakery & Cafe in Los Angeles readies its next generation

This iconic 50-year-old brand with soon-to-be seven units is preparing for the next half century with a long-needed shift into the digital age.