OPINIONFinancing

Why Starbucks needs to change its marketing

The Bottom Line: Brian Niccol’s early vision for his new company included an important comment: “We won’t let others define who we are.” That’s a key change for the coffee shop giant.

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Financing

Want your franchisees to get on board with discounts? Give them a break on remodels

The Bottom Line: Franchisors want their operators to cut prices and run deals. They’d get further along if they delayed remodel requirements or other costs.

Financing

It's a buyer's market, but Andy Wiederhorn is (so far) staying on the sidelines

The Bottom Line: Restaurant chains are available at historically low prices if you know where to look. But the typically aggressive chairman of Fat Brands is not buying.

Food

Portillo's Salted Caramel Spice Cake is ready to take on chocolate fans this fall

Behind the Menu: The fast casual’s famous chocolate cake has a seasonal competitor—the first new cake flavor in 20 years.