Food

4 ways to boost excitement and deliver the unexpected

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Marketing Bites: When one chicken chain told influencer Miri the Siren she could no longer make videos, she found several others who are relishing the engagement her content brings.

The Birthday Pie Slice comes to the menu Monday, and the party continues through June with special birthday deals.

But CEO Drew Madsen sees signs of a turnaround, as sales and traffic turned positive in April while the chain works on menu and operations improvements.

Traffic at the casual-dining chain held steady thanks to what it called a “flight to quality” by customers on a budget.