People spend billions of dollars on special occasions each year. Literally. $18.6 billion is spent annually at restaurants celebrating birthdays, promotions, retirements and anniversaries.1 Speaking of anniversaries – this year, the Chairman’s Reserve® brand team is celebrating 20 years of exceptional meats and wants to take the party into restaurants across the country.
Special occasions come with one of the highest ticket averages in the industry, with each diner’s total ringing up to around $13.78, about $3 more than the typical meal.1 So what are those extra dollars being spent on? Quality. A survey by OpenTable shows that individuals are willing to spend more for celebrations than for any other dining occasion and that quality is a determining factor in choosing a restaurant.2 That feeling of elevated quality comes through in the service and the food. These elements will help your customers form memories that make them want to come back time and time again for their special occasions.
Diners are willing to spend more when celebrating because festivities like these don’t happen every day. So make special occasions just that – special. Just as your restaurant focuses on creating great memories for your patrons, the Chairman’s Reserve brand team also believes in providing celebration-quality and consistency every day. That attention to detail and elevated experience is what has made the Chairman’s Reserve brand a trusted name for 20 years.
Looking for ways to bring this exceptional quality to your menu? Tap into the experiential dining trend by offering a USDA Prime bone-in ribeye for two carved tableside for couples celebrating anniversaries or proposals. Or make a birthday dinner extra special with the unmatched tenderness of a prime pork tenderloin entrée. For a party celebrating a diner’s promotion, offer a featured appetizer like crispy, slow-roasted pork belly. These are just a few ideas for ways to elevate your menu for celebrations.
Invite these or any of the high-quality meat options of the Chairman’s Reserve brand to every special occasion at your restaurant. Visit ChairmansFoodservice.com.
1 2018/2019 IFMA Foodservice Landscape, Datassential, 2019 2 How Occasions Determine What Guests Want from a Restaurant, OpenTable, 2015®/™/© 2020 Tyson Foods, Inc.
This post is sponsored by Tyson Fresh Meats, Inc.