The boycott was lifted because the group says momentum is building toward implementation of the Framework Convention on Tobacco Control (FCTC), which would ban tobacco advertising, promotion and sponsorship. The treaty will also protect public health policy from "interference" by tobacco corporations and give governments the "right to prioritize the health of their citizens over trade and commercial interests," says Infact.
The organization cites a 2001 Harris Interactive poll indicating that 16% of respondents familiar with Philip Morris had boycotted its products over the prior year.
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