Can you measure craveability? Technomic says yes. In its ongoing Consumer Brand Metrics study, the researcher asks consumers to rate leading chains on offering “craveable items I can only get here.” These are the fast-casual concepts with the highest ratings and the unique items their customers yearn for.
Most craved: Burritos What fans said: “I really love ... how they use healthy ingredients.”
Fifteen percent of respondents in a Morgan Stanley study from January said they wouldn’t return after recent outbreaks, though ratings of food quality, taste and value weren’t affected.
George Michell, who owns some of the brand’s most successful locations, claims the company is using its new franchising standards to force him to sell his restaurants.
Known for its Cuban sandwiches and devil crabs, the 76-year-old Brocato's Sandwich Shop will continue to operate during the reorganization as it finds financial footing.