KFC Eleven

• Facebook
• Twitter
• LinkedIn

Will KFC Eleven be the struggling chicken chain’s salvation? Amidst increased competition and dipping sales, KFC parent Yum! Brands launched this fast-casual rendition of its national QSR brand in August with a second unit rumored for this year. A fresh new look and menu gave the one-time segment leader a face lift to bring it up to today’s FCR standards. But this jump to fast casual doesn’t mean Yum! is abandoning its quick-service roots. In April, the company opened Super Chix, a QSR focused on high-quality chicken, in Arlington, Texas. Observers remarked at the resemblance to the new segment champion Chick-fil-A.

So long, Colonel. Notably absent from KFC Eleven is any reference to the chain’s beloved mascot; buckets of fried chicken are also persona non grata.

View more groundbreaking concepts

Next: Disney World Food Trucks

Notably absent from the logo above the entrance is Colonel Sanders, KFC’s nationally recognized mascot.

An upscaled interior encourages guests to stay and eat.

Flatbreads and salads incorporate global influences, and grilled and fried chicken sandwiches feature toppings not traditional to KFC.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.