Leadership

Another Broken Egg promotes Tom Robertson, Brandy Blackwell

The former is the chain's new COO, while the latter will now be responsible for all marketing.
Unit photo from Shutterstock. Other photos courtesy of Another Broken Egg Cafe

Another Broken Egg Café has promoted Tom Robertson to COO and elevated Brandy Blackwell to VP of marketing as part of the daytime dining brand’s push to become a nationwide chain.

Robertson, a five-year veteran of Another Broken Egg, moves up from the post of VP of operations. He joined the company in 2018 as a regional franchise consultant after serving in several positions at Applebee’s and Huddle House.

“We are just getting started here at Another Broken Egg Cafe, and I can hardly wait to see what we accomplish next,” Robertson said in a prepared statement.

Blackwell has just passed the six-month mark in her tenure with Another Broken Egg.  She came aboard in May in a marketing capacity after working for Jimmy John’s, Dunkin’, McAlister’s Deli and Tijuana Flats.

In her new role, she will be responsible for Another Broken Egg’s national and store-level marketing, as well as menu development.

Another Broken Egg serves breakfast, brunch and lunch at 82 franchised and company-run full-service restaurants.

 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Despite their complaints, customers keep flocking to Chipotle

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.

Trending

More from our partners