The superfruit specialist Playa Bowls on Tuesday named Dan Harmon CEO, effective immediately.
Harmon, who was previously president and chief operating officer of Smoothie King, replaces Playa Bowls co-founder Rob Giuliani in the role. Giuliani, meanwhile, will serve as chief innovation officer and will continue to play a critical role in the 175-unit chain’s strategic development, the company said.
Before joining Smoothie King, Harmon worked with other franchise brands, including Papa Murphy’s, Potbelly, Blockbuster and McDonald’s.
Dan Harmon / Photo courtesy of Playa Bowls
“Harmon has an exceptional reputation for exceeding business objectives and franchisee relationships in the restaurant industry and will be a valuable asset as we continue to grow and develop our company,” said Giuliani in a statement. “Throughout his career, Dan Harmon has established himself as a leader who builds strong teams, drives great business results and develops trust with team members and franchisees. We’re incredibly honored to have someone of his caliber join the Playa Bowls team.”
Founded in 2014, the Belmar, N.J.-based Playa Bowls offers its menu of superfruit bowls, juices, smoothies and coffee in about 20 states. Harmon plans to continue to expand the brand across the U.S.
UPDATE: This article has been updated to correct the spelling of Rob Giuliani's name.
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