Focus Brands, the Atlanta-based parent company of brands including Auntie Anne’s, Jamba and Cinnabon, said Tuesday that Mike Woodward will join the company as senior vice president of franchise sales.
Woodward will oversee the franchise sales team, which Focus Brands said is centered on promoting brand recognition and driving geographic growth.
Woodward comes to the company from Wyndham Hotels and Resorts, where he was senior vice president of franchise development. Previously, Woodward served in a variety of sales roles at Pfizer Pharmaceuticals and Phoenix Life Insurance. Focus Brands said Woodward has experience working with independent franchises and meeting growth records.
“Focus Brands is continuing to build a best-in-class development organization and adding Mike to the team creates an opportunity for us to further advance our leadership in the QSR industry,” said Brian Krause, chief development officer at Focus Brands. “With his 20+ years of franchise sales experience at a global company, Mike’s leadership, coupled with our already strong sales team, will add value to both prospective and existing brand franchisees.”
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