The growing eatertainment concept Puttshack has a new CEO in what has been a planned transition.
CFO and Global President Logan Powell has been named CEO of the tech-infused mini golf chain, which has 14 units in the U.S. and another four in London. Powell will replace Joe Vrankin, who led the brand’s growth in the U.K., where it was born, and brought Puttshack to the U.S. in 2021.
Vrankin is moving on from the company, but his plans were not disclosed.
Logan Powell. |Photo courtesy of Puttshack.
Powell is described as having played an instrumental role in building the brand over the past five years. Before joining Puttshack, he was a partner at Copper Beech Capital LLC.
“I deeply believe in the Puttshack brand and am honored to have the opportunity to grow our concept and further establish Puttshack as a true leader and innovator,” said Powell, in a statement. “As competitive socializing continues to appeal to multiple generations, I look forward to working with our leadership team to further our focus on driving innovation, operational excellence, best-in-class hospitality and sustainable growth across the U.S.”
The move follows other executive shifts at the brand. In January, Susan Walmesley added the COO title, in addition to serving as CMO. Puttshack President Dave Diamond also continues to oversee real estate, design and construction for the brand.
Puttshack is a spinoff of the growing eatertainment brand Topgolf International, which is more like a driving range. Topgolf founders Steven and Dave Jolliffe also created Puttshack, which is mini golf but with a high-tech ball that keeps score for players. Known as Trackaball, the trademarked technology includes tiny GPS- and Bluetooth-enabled computers within each ball.
Units average about $14 million in sales, and food-and-beverage accounts for nearly 60%.
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