Leadership

Tocaya Organica appoints a COO

Industry vet Rudy Sugueti will lead operations for Tocaya Organica as it grows.
Photograph: Shutterstock

The Tocaya Organica fast-casual chain has hired Rudy Sugueti as chief operating officer, the company announced.

Previously, Sugueti was an executive with California Pizza Kitchen, working as senior vice president of global development and operations and, before that, senior vice president of operations.

He is charged with helping the Los Angeles-based company, owned by The Madera Group, grow into new markets.

“I’m eager to be a part of a wellness-forward company like The Madera Group,” Sugueti said in a statement. “I look forward to continuing to build on the great success the company has achieved over the past three years and use my experience to guide The Madera Group during their rapid expansion phase into markets outside of California and Arizona, and potentially internationally. My hands will be in all departments at the corporate level, as well as in-store, connecting all the moving parts and continuing development of talent within the company.”

Last year, The Madera Group received a $20.85 million equity investment from Breakwater Management to expand the 10-unit Tocaya Organica Mexican concept, as well as the company’s other restaurants: Toca Madera, a fine-dining concept, and beach lounge Casa Madera.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

For Starbucks, 2 years of change hasn't yielded promised results

The Bottom Line: The coffee shop giant’s sales struggles worsened earlier this year, despite a flurry of efforts to improve operations and employee satisfaction.

Food

Nando's Americanizes its menu a bit as U.S. expansion continues

Behind the Menu: Favorites like mac and cheese, bowls and salads join the fast casual’s Afro-Portuguese-rooted dishes, including the signature peri-peri chicken.

Financing

The consumer is cutting back, but not everywhere

The Bottom Line: Early earnings from major restaurant chains suggest the consumer has taken a distinct turn for the worse so far in 2024.

Trending

More from our partners