Fast-casual pizza chain Pieology has tapped a Yum Brands vet as its new chief marketing officer.
Adrienne Berkes will oversee Pieology’s brand expansion in the U.S. and overseas, the company announced Friday.
Berkes spent 17 years with Yum, starting as director of brand marketing for Taco Bell. She later oversaw Taco Bell’s digital drive-thru initiatives as well as the opening of the chain’s first virtual kitchen. Previously, she served as chief sales and brand officer for Pizza Hut’s European markets.
The company notes that she has experience leading teams to form brand strategy, developing new products and building digital strategies.
“Adrienne is an accomplished marketing strategist with strong QSR retail experience and a passion to build brands,” Pieology’s CEO Gregg Imamoto said in a statement.
Tustin, Calif.-based Pieology offers quick-cooked, customizable pizzas. The chain had 127 units in 2019, according to Restaurant Business sister company Technomic. Sales fell 7% in 2019 over the prior year, Technomic noted.
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