Sprinkles, the upscale cupcake chain, has hired Allison Schulder as CFO, the company announced this week.
Schulder, who has more than 25 years of finance experience, comes to Sprinkles after serving as CFO of True Food Kitchen. While there, she helped secure multiple financing rounds as the health-focused brand grew from 14 to 39 restaurants.
She has also held financial posts at P.F. Chang’s, American Express and Starwood Hotels.
“I have always admired the longstanding brand Sprinkles has built and maintained through continued innovation in product development, technology and operations, and direct-to-consumer initiatives,” Schulder said in a statement. “I am proud to join the Sprinkles team at such a pivotal moment of growth across the globe for the company.”
Sprinkles sells premium cupcakes, cakes and cookies. The chain opened its first location in Beverly Hills, Calif., in 2005. It operates brick-and-mortar locations and is also well-known for its cupcake ATM vending machines. It has more than 40 bakery and ATM locations, operations a nationwide shipping program and is launching franchising this year.
Same-store sales at Sprinkles are up 9% from 2019 to 2021 and up 28% when compared to 2020, according to data provided by the chain. Average unit volumes are $2.2 million.
“Sprinkles is headed for monumental growth in the next five years,” President and CEO Dan Mesches said in a statement. “We are confident Allison is the perfect CFO to guide our expansion plans across new and innovation product lines as well as traditional and non-traditional bakery locations …”
This story has been updated with sales data provided by Sprinkles.
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