Is the "lunch hour" dead?

Forget the fact that she comes from a country where a leisurely lunch is considered a cultural birthright. These days, when Marianne Fabre-Lanvin, a native of France now living in New York, heads out for her midday “meal,” she’s more likely thinking in terms of a haircut, facial or manicure — or better yet, all three — than steak frites and a glass of Bordeaux.

“I have so little time for myself to do the things that are necessary,” says Fabre-Lanvin, executive director of the U.S. office of Sud de France, a trade group that promotes the southern France region.

And sure enough, Fabre-Lanvin is a regular at New York’s Julien Farel Restore Salon & Spa, a high-end house of beauty that specializes in “Power Hour” lunchtime sessions (starting at $155) that combine multiple services, all with the busy executive in mind. If time is really of the essence, the Farel salon will also see to providing a quick lunch during the appointment: After all, salon customers still need to eat, the Farel staff notes.

Or do they? America has become a country that has turned lunchtime into errand or work time — and a rushed one at that. 

Read the Full Article

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Marketing

Meet the restaurant industry's new government adversary

Reality Check: The FTC wants the business to change several longstanding operating conventions. Has it heard why that's a bad idea?

Financing

Why are so many restaurant chains filing for bankruptcy?

The Bottom Line: A combination of rising costs and weakening sales, and more expensive debt, has caused real problems for restaurant chains. But the industry is also really difficult.

Financing

Despite their complaints, customers keep flocking to Chipotle

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Trending

More from our partners