Modern loyalty programs are so much more than just a digitized version of the old-fashioned punch card. Today’s loyalty programs don’t just offer discounts—they leverage machine learning to target guests with the offers and promotions most relevant to them while motivating behaviors that increase revenue. In order to be successful, loyalty programs need to enroll as many guests as possible, encourage them to become active members and drive incremental purchases.
Here are some great techniques that can be built into loyalty programs to boost guest activity and ROI for brands.