Marketing

Chipotle to offer July 6 BOGO deal to encourage vaccinations

Customers can get a free entree that day by saying "Friends BOGO" at checkout in participating restaurants.
Chipotle BOGO
Photo courtesy of Chipotle

Chipotle Mexican Grill is hoping friendship and free burritos will encourage more people to get vaccinated against COVID-19.

Next Tuesday, July 6, the fast casual will offer one free entree with the purchase of another for any customer who says "Friends BOGO" while checking out in a restaurant. (Yes, the deal applies to in-restaurant transactions only—a change for the chain that has been laser-focused on its digital business recently.)

The giveaway is tied to a nationwide push for vaccinations in July.

"As a proud participant in the National Month of Action for Vaccinations, we are encouraging our fans to give their friends free Chipotle as a craveable reward for getting vaccinated," said Chris Brandt, the chain's chief marketing officer.

The BOGO offer applies on July 6 from 3 p.m. to close at participating U.S. locations. Proof of vaccination is not required to redeem the deal. 

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