Marketing

How Culver’s turned its April Fool’s joke into a big marketing win

The Midwest burger chain, not known for taking risks, quickly developed its cheese curd-topped Curderburger after its prank led to a push for a real one. The result was a social media win and, perhaps, a regular menu offering.

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Marketing

Meet the restaurant industry's new government adversary

Reality Check: The FTC wants the business to change several longstanding operating conventions. Has it heard why that's a bad idea?

Financing

Why are so many restaurant chains filing for bankruptcy?

The Bottom Line: A combination of rising costs and weakening sales, and more expensive debt, has caused real problems for restaurant chains. But the industry is also really difficult.

Financing

Despite their complaints, customers keep flocking to Chipotle

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.