Marketing

McDonald's enlists Cardi B and Offset for Valentine's Day

The fast-food burger chain’s latest Famous Orders meal is for two, targeted at couples on date nights or friends hanging out with one another.
McDonald's Cardi B Offset
McDonald's latest Famous Orders promotion features musicians Cardi B and Offset, a real-life celebrity couple. / Photos courtesy of McDonald's.

McDonald’s latest “Famous Order” is a group occasion.

The fast-food burger chain on Sunday announced its latest “Famous Orders” collaboration, with the celebrity couple Cardi B and Offset.

Much like previous Famous Orders in the two-year-old campaign, this one largely features items already on McDonald’s menu. Starting on Tuesday, customers can order a Cardi B & Offset Meal, which features enough food for two people to share: A Cheeseburger with BBQ sauce, a Quarter Pounder with Cheese, one large order of fries, a large Coca-Cola, a large Hi-C Orange Lavaburst and an apple pie.

The meal will come in special packaging featuring a Valentine’s Day card.

“Let me tell you, McDonald’s is date night done right,” Offset said in a statement. “It doesn’t have to be all boujee. Get your date, grab some good food and have fun. That’s it.”

Cardi B Offset meal

The Cardi B & Offset Meal includes a cheeseburger with BBQ sauce, large Coke, Large Hi-C, Quarter Pounder with Cheese, a large fries and an apple pie. 

McDonald’s is using the meal as the centerpiece for a campaign highlighting its restaurants’ role in date nights. The company highlighted these moments in an ad on Super Bowl Sunday while noting some customers’ drive-thru dates, engagement photoshoots and even weddings.

McDonald’s Famous Orders campaign, which started in 2020 with the Travis Scott Meal and continued with other promotions featuring celebrities such as BTS and Mariah Carey.

Celebrity meals effectively repackage existing items without resorting to limited-time offers that add more complexity to the kitchen. The campaign also ties the company into pop culture, in this case, a famous celebrity couple.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Despite their complaints, customers keep flocking to Chipotle

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.

Trending

More from our partners