This year, Tax Day falls on a Tuesday, already a slow day for restaurants. So operators have devised all sorts of incentives to get eaters and drinkers in the door to drown their IRS sorrows. Here’s a look at some of the most creative Tax Day promotions.
Customers who show proof that they’ve filed their taxes early can nab a free sandwich at Potbelly units in Louisville, Ky., and Fort Wayne, Ind., if they come back on April 17.
Kimpton hotels in Southern California are observing “random refunds” throughout April. Guests can get a surprise refund of restaurant charges and other hotel fees if they win a drawing.
Hot Dog on a Stick is giving out free turkey or veggie dogs on April 17. (To make doing one’s taxes a “doggone good time.”) And California Tortilla is giving out free small chips and queso that day to diners who mention the phrase “chipping in.”
Corner Bakery Cafe will offer two mix-and-match items for breakfast, lunch or dinner for $10.40 for dine-in guests from April 17-19. In addition, the Grimaldi’s pizza chain will sell cheese pizzas on April 17 for $10.40.
The former CEO of the coffee shop giant, who handpicked the current chief executive, said the company’s problems “begin at home.” And he urged the chain to overhaul its mobile ordering platform.
Former Dutch Bros CEO Joth Ricci is among the investors in Burgerville and he joins the company as executive chair. CEO Ed Casey will remain at the helm.