Marketing

Taco Bell is opening a hotel this summer

The Bell: A Taco Bell Hotel and Resort will open for a limited time this August.
Photograph courtesy of Taco Bell

This summer, it will be possible to get married and have your honeymoon at a Taco Bell.

The Irvine, Calif.-based chain, which has a wedding chapel at a location in Las Vegas and has been adding Cantina locations in urban areas, is opening for a limited time a hotel and resort in Palm Springs, Calif., this August.

The Bell: A Taco Bell Hotel and Resort will open Aug. 9. The hotel, the company said, is “a destination inspired by tacos and fueled by fans,” with everything from rooms to breakfast and cocktails “infused with a Taco Bell twist.”

“The Bell stands to be the biggest expression of the Taco Bell lifestyle to date,” Chief Brand Officer Marisa Thalberg said in a statement.

The hotel will feature a gift shop. There is an on-site salon for “Taco Bell-inspired nail art, fades and a braid bar.” The hotel also promises “new menu surprises” only available at the hotel.

The company said that reservations will be open in June for customers 18 and older.

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