You’d think that celebrity chefs would make their restaurants the stars of social media. But in our rankings of independent restaurants, the most avid users are hardly household names. Big name chefs, it seems, prefer to tweet and post under their own names, not their restaurants’ or company’s.
Operator | Twitter followers | @mentions | Tweets | Total Twitter score | Facebook fans | Wall postings | Total Facebook score | Social media index |
| Busboys and Poets | 8,761 | 30 | 5 | 9,066 | 15,265 | 2 | 15,285 | 24,351 |
| AJ Bombers | 12,000 | 66 | 33 | 12,693 | 2,192 | 0 | 2,162 | 23,522 |
| Billy Dec | 12,516 | 83 | 15 | 13,361 | 8,258 | 3 | 8,288 | 21,649 |
| TidBitBistro | 17,386 | 8 | 7 | 17,473 | 234 | 0 | 234 | 17,707 |
| Naples Tomato | 14,393 | 2 | 0 | 14,413 | 760 | 0 | 760 | 15,173 |
| StephAndTheGoat | 10,135 | 6 | 0 | 10,195 | 3,245 | 0 | 3,245 | 13,440 |
| Starr Restaurants | 4,744 | 7 | 0 | 4,814 | 6,859 | 7 | 6,929 | 11,743 |
| The Publican | 3,058 | 3 | 0 | 3,088 | 2,804 | 0 | 2,804 | 5,172 |
| Myers + Chang | 2,363 | 5 | 8 | 2,421 | 2,529 | 0 | 2,529 | 4,950 |
| The Oasis | 56 | 0 | 0 | 56 | 4,387 | 1 | 4,397 | 4,453 |
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