Restaurant chains tuned in to see who took home the honors on Sunday’s Golden Globe Awards, using excitement around the popular awards show to showcase their menu items.
Casual-dining brands, in particular, had fun playing off of the event and its nominees:
Best dressed. #GoldenGlobespic.twitter.com/QuHwERi6qi
— Outback Steakhouse (@Outback) January 11, 2016
Hey, Leo…Consider this the appetizer for your oscar win entrée. #GoldenGlobespic.twitter.com/61MvZi62B1
— Chili's Grill & Bar (@Chilis) January 11, 2016
I’d like to thank my mom... the bartender... and hops. #GoldenGlobespic.twitter.com/ZUJL0UitIA
— TGI Fridays (@TGIFridays) January 10, 2016Social media scorecard:
Novelty: 2
Primetime TV is ripe for the picking when it comes to social media posts, providing strong opportunities to pique the interest of a large portion of followers. The result is often solid engagement without expending too much creative energy.
Imitate-ability: 8
While live-tweeting and other such endeavors require a bit more effort, pre-planned posts about an event (with relevant hashtags) are rather simple to pull together.
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