McDonald’s resurrects a sales flop

Despite heavy promotion, McDonald's Mighty Wings largely disappointed the brand when they first launched in 2013, leaving the chain with millions of wings that later sold at a discount.

At a December investor meeting, McDonald's USA President Mike Andres singled out Mighty Wings, saying although they were a "phenomenal" performer in some markets, they failed to meet expectations overall.

Despite the flop, they're back in one market as McDonald's continues giving more power to regions to decide what works in each market as part of its ongoing turnaround effort.

"Mighty Wings performed very well in the Detroit market, so they brought them back for an encore by popular demand. At this time, Detroit is the only market that has chosen to bring the Mighty Wings back as a local market menu option," said Kristen Wells, a McDonald's spokeswoman in an email.

Read the Full Article

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Looking for the next Chipotle? These 3 chains are already there

The Bottom Line: Wingstop, Raising Cane’s and Jersey Mike’s have broken free from the pack of well-established growth chains. Here’s why this trio stands out.

Financing

For Starbucks, 2 years of change hasn't yielded promised results

The Bottom Line: The coffee shop giant’s sales struggles worsened earlier this year, despite a flurry of efforts to improve operations and employee satisfaction.

Food

Nando's Americanizes its menu a bit as U.S. expansion continues

Behind the Menu: Favorites like mac and cheese, bowls and salads join the fast casual’s Afro-Portuguese-rooted dishes, including the signature peri-peri chicken.

Trending

More from our partners