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Restaurant Business Exclusive Content
McDonald's value perception problem is with its lighter users
The Bottom Line: The fast-food giant took the extraordinary step of publicizing average prices this week. It was speaking to its less-frequent customers, who are a lot less likely to say the chain is a good value.
Winners and losers from a tough first quarter
The Bottom Line: Wingstop (again) and Texas Roadhouse (also again) were among the big winners last quarter, while the fast-food value proposition is among the losers.
Red Lobster needs a buyer. How does Darden sound?
Reality Check: The casual dining giant sold Red Lobster in a cloud of controversy a decade ago. Here's why a return to the fold may not be as crazy as it sounds.
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Subscribe now and future-proof your business.
$19.99Monthly
or $199 Annually (save 20%)- Unlimited access to premium content
- Access to RB Special Reports, including the annual Top 500 Chains report
- Members-only newsletter
$199Annually (save 20%)
or $19.99 Monthly- Unlimited access to premium content
- Access to RB Special Reports, including the annual Top 500 Chains report
- Members-only newsletter
- We’ll develop a plan that’s right for your organization.