Battle of the billboards
Those olden methods may not be as innocent as they sound. Just ask citizens of Mobile, Ala., where a high-profile feud between a Chick-fil-A and a Moe’s Original Bar B Que is being waged via vintage restaurant marquees.
The clash started with some gentle joshing. The Chick-fil-A used the billboard beneath its exterior sign to tout a new limited-time offer: “Try our new BBQ Smokehouse sandwich!” The come-on appeared right before Chick-fil-A’s standing message of being closed on Sundays.
Moe’s countered with a measured poke: “Chick-fil-A, I thought we were friends.” Then came what was to be the flashpoint: “Open on Sunday.”
That led to the Chick-fil-A asking if the two brands could be friends again. Moe’s countered that it was now buddying up with another local restaurant, Diamonds—a “gentleman’s club” that definitely doesn’t observe Sundays as the Sabbath.
Chick-fil-A answered that it wanted to be friends, and asked for a favor from the barbecue restaurant: “Anyway we could get a look at that white BBQ recipe?”, a signature of Moe’s.
“Yeah, we’ll send it over when pigs fly,” the Moe’s responded.