“It’s not just about what we’re selling them,” says Jammet. The chain’s goal is to connect with customers in a genuine way on the “sweetlife” lifestyle, of which food is just a part.
What started as a way to bring customers into a store in 2009 has grown into an experience that pairs top-level musical talent with Sweetgreen food. “It naturally grew out of us wanting to connect with our customers.”
The Sweetgreen in Schools program takes the brand out into the community, educating kids about healthy eating, fitness and sustainability. These wellness workshops now serve more than 1,000 kids annually.
While Sweetgreen spends much time trying to understand its customers and what they value, it also looks to what’s important to farmers. “We come up with decisions for all involved: customer, company and community.”
The documentary recounted his 30-day regimen of eating nothing but McDonald's food. It became an anthem of sorts for critics who faulted fast-food chains for their contribution to America's obesity epidemic.
The Bottom Line: Big Mac prices, corporate views on Israel-Palestine and even store closures have been subject to misinformation and outright lies. Blame the presidential election.