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Freshii

Food

New ovens elevate Freshii's menu and lift sales

 By Patricia Cobe on Apr. 01, 2026

Behind the Menu: The fast casual can now roast proteins and vegetables instead of steaming them, intensifying the flavors in bowls, salads and wraps.

Financing

Freshii completes its sale to Foodtastic

 By Jonathan Maze on Feb. 22, 2023

Shareholders for the struggling healthy fast-casual restaurant chain agreed to the deal, which is valued at $54.5 million.

Financing

Struggling Freshii to be sold to Foodtastic

By Jonathan Maze on Dec. 19, 2022

The healthy fast-casual franchise has agreed to be sold to a growing Canadian restaurant operator for $54 million.

Financing

So much for Freshii being worth $1B

By Jonathan Maze on Dec. 05, 2022

The Bottom Line: Investment bankers initially pushed the healthy fast-casual franchise as a $1 billion brand. It never came close to that. And then the pandemic hit.

Financing

Freshii sees benefit from office workers returning even two days per week

By Lisa Jennings on Nov. 10, 2022

But Canadian office traffic was still down 60% in third quarter on average, and the tailwind will more likely be felt next year.

Leadership

Freshii promotes CFO Daniel Haroun to CEO

By Heather Lalley on May 12, 2022

The health-focused chain’s founder, Matthew Corrin, becomes executive chairman, while Victor Diab joins the Toronto-based brand as CFO.

Financing

Freshii continues to lag due to slow urban recovery

By Heather Lalley on Nov. 10, 2021

The Canadian fast casual’s same-store sales remain down more than 20% over pre-pandemic levels during the third quarter.

Financing

Freshii signs $4.6M deal for majority stake in online health-and-wellness retailer

By Heather Lalley on Oct. 14, 2021

Acquiring Canada-based Natura Market will help the fast casual position itself as an “omnichannel” company, it said.

Operations

Freshii now looks to dinner to help it recover

By Heather Lalley on Aug. 10, 2021

The fast-casual chain’s sales remain down nearly 30% compared to pre-pandemic levels, so it is on the hunt for creative growth solutions.