Continue to Site >>>

IHOP

Food

IHOP expands its signature omelette platform and recharges coffee program

 By Patricia Cobe on Mar. 30, 2026

To reinforce its breakfast equity, the family-dining chain refreshed the menu with a Stuffed ‘N Stacked Omelette, upgraded hot and iced coffees and another $6 value option.

Marketing

IHOP doubles down on value with new menu

 By Joe Guszkowski on Sep. 15, 2025

The pancake chain is changing the name of House Faves to the IHOP Value Menu and extending it to weekends as the battle over value intensifies.

Financing

IHOP to extend House Faves value meals to 7 days a week

By Joe Guszkowski on Aug. 08, 2025

The $6 combos have been driving traffic for the pancake chain, so it will start offering them on weekends, while also encouraging customers to order more expensive items.

Food

IHOP flips for Dubai chocolate trend with decadent limited-edition pancakes

By Patricia Cobe on Jul. 30, 2025

Behind the Menu: Two pancake stacks filled with pistachio cream and covered with chocolate make their debut Monday in three cities, one a luxe version sprinkled with gold flakes.

Operations

IHOP President Lawrence Kim wants to bring 'new energy' to the pancake chain

By Joe Guszkowski on Apr. 18, 2025

The family-dining restaurant chain is leaning into value, simplifying operations and finding its voice on social media. "We're 66 years young," Kim says.

Breakfast

IHOP's next chapter begins with breakfast

By Joe Guszkowski on Mar. 06, 2025

The pancake chain already sells a lot of breakfast, even at dinner time. It believes a new marketing strategy will help it sell even more.

Operations

Inside the first Applebee's-IHOP dual-branded restaurant in the U.S.

By Patricia Cobe on Feb. 19, 2025

Menu mashups and four-daypart service are differentiators for the new Dine Brands concept, which opened Tuesday in Seguin, Texas.

Leadership

IHOP President Jay Johns is retiring

By Joe Guszkowski on Sep. 25, 2024

Johns has been head of the pancake chain for six years. He’ll be replaced by Lawrence Kim, the chief innovation officer of Yum Brands.

Food

IHOP leans into all-day options and portability with fall menu refresh

By Patricia Cobe on Sep. 16, 2024

The family-dining chain continues to go beyond breakfast with flexible choices that span the dayparts.

Financing

10 largest family-dining chains ranked by systemwide sales

By Peter Romeo on Jun. 05, 2024

The segment and its sub-sectors like the buffets market haven't had an easy time post-pandemic, prompting many members of the old guard to arm themselves with shiny new upstarts as future growth vehicles. But there's still plenty of effort being spent on helping the longtime leaders keep their footing, as this look at the Top 10 shows.

  • Page 1