la Madeleine Country French Cafe

Leadership

La Madeleine promotes Christine Johnson to COO

Johnson had previously served as chief administrative officer for the French bakery-café chain’s parent, Le Duff America.

Operations

La Madeleine tests Walmart locations

La Madeleine is testing Walmart units. As big chains like McDonald’s and Subway leave their retail units, the French bakery/cafe brand plans to open 10 Express restaurants this summer.

The chain’s CEO said the new design represents the future of the brand.

Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.

He will take over operations of the owner of Brioche Doree and La Madeleine in the U.S., Canada and Mexico.

The chain specializes in French fare and baked goods for breakfast, lunch and dinner

Consumers reveal the five limited-time offers they are most likely to purchase and the five they find most craveable.

While the bakery café menu category saw its total sales increase by 4% to $7.3 billion and units by 1% to 3,499, performance among the individual brands varied widely.

French foods and concepts are “tres chic” right now.

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