Restaurateur who moved Mexican food to masses dies

Larry J. Cano, the founder of the El Torito restaurant chain who helped popularize guacamole, fajitas and margaritas with the U.S. masses, has died at age 90.

His former longtime assistant Lee Healy confirmed Cano's death to The Associated Press on Monday. He died of pancreatic cancer Wednesday at his home in Corona Del Mar, Healy said.

Cano, who served as a fighter pilot during World War II, took over a closed-down Polynesian restaurant in Los Angeles in 1954 and turned it into the first El Torito.

He served a mild version of Mexican food that was friendly to mid-century American tastes at a time when there was a burgeoning hunger for the cuisine. Cano said a more authentic cuisine might have scared off many American diners when he was starting out.

Read the Full Article

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

The consumer is cutting back, but not everywhere

The Bottom Line: Early earnings from major restaurant chains suggest the consumer has taken a distinct turn for the worse so far in 2024.

Marketing

Meet the restaurant industry's new government adversary

Reality Check: The FTC wants the business to change several longstanding operating conventions. Has it heard why that's a bad idea?

Financing

Why are so many restaurant chains filing for bankruptcy?

The Bottom Line: A combination of rising costs and weakening sales, and more expensive debt, has caused real problems for restaurant chains. But the industry is also really difficult.

Trending

More from our partners