Starbucks plans price hike

starbucks latte cups coffee

Starbucks has alerted customers that they’ll pay more for their drinks as of July 12, after revealing through a computer snafu last week that the increases could be as high as 30 cents for some beverages.

The coffee chain acknowledged on its website that the increases were mistakenly adopted last week in some U.S. stores because the information had been prematurely entered into the chain’s POS system. It has reversed the hike and is advising customers who believe they were charged in error to contact the chain.

The brand described the price increase as small, saying no customer was overcharged more than 30 cents per drink.

Next week’s increase will mark the third time in as many Julys that Starbucks has raised prices. 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Leadership

Meet the restaurant fixer who now owns Etta

Tech entrepreneur Johann Moonesinghe suddenly finds himself leading a growing group of restaurants. His secret? He doesn't expect to make a profit.

Financing

Looking for the next Chipotle? These 3 chains are already there

The Bottom Line: Wingstop, Raising Cane’s and Jersey Mike’s have broken free from the pack of well-established growth chains. Here’s why this trio stands out.

Financing

For Starbucks, 2 years of change hasn't yielded promised results

The Bottom Line: The coffee shop giant’s sales struggles worsened earlier this year, despite a flurry of efforts to improve operations and employee satisfaction.

Trending

More from our partners